Snow Leopard: How Legendary Writers Create A Category Of One by Nicolas Cole

The Book in 3 Sentences

• The author states how differentiated contents win the most attention of readers in the long term.
• He argues that is because the more different your content becomes, the harder it gets for readers to compare you with other writers, and thus the less competitive the market gets.
• He then shows how we can also produce writing in a different, but at the same time desired way.

Impressions

How Did I Discover It?

After reviewing “The Art and Business of Online Writing”, my first book by the author, I found his insights so useful that I wanted to continue learning what he had to say about online writing.

Who Should Read It?

Every writer who wants to take writing beyond his/her hobby can learn from this book.

How the Book Changed Me

• The book introduced me to so many things that published content can teach its writer(s) about how to become a better writer. I feel more educated to look at the analytics that online platforms like Medium and Quora provide for articles.
• The book made me interested in opportunities to co-write some pieces with other creators. I think such an opportunity will broaden my writing experience and refine my style of writing, which the author calls “niche”.
• The book reminded me that I should never be fully satisfied with what I have to say. While I commit to producing content, my eye should stay looking out for fresh ideas.

My Top 3 Quotes

• “Remember: everything is the way it is because somebody changed the way it was.” p.109
• “You can’t use old words to describe new things. People don’t buy it.” p.162
• “Hard to sell a solution to a problem no one wants to admit to having!” p.169